EMT Consulting

Accomplished entertainment operations and marketing leader with a diversified knowledge base that can translate an entrepreneurial work ethic into actionable deliverables that are within scope, budget and on time. Ability to reinvent myself and my skill set to stay current with developing trends and technology. Passionate about new technology, international business and new revenue streams. A team player as well as a team leader that strives to nurture and mentor new talent. Able to act decisively in high-pressure situations. Widely recognized as a “go-to” person that people call when they need an answer or someone who can step in and get the job done. Areas of specific skill include:

●Brand Marketing & Management●Project & Product Management
●Artist Relations●Financial Modeling●Team Building●Cultural Intelligence
●Traditional & Internet Marketing●Organizational Structuring
●Start Up & Risk Management●Copyright & Contract Negotiation

Corporate Experience

VP, Label Operations
RYKODISC
New York, NY 2008-2009

Spearheaded the transition campaign to merge a small independent record company (Rykodisc) into a new distribution company (ADA Music/ADA Global) absorbed under the larger corporate umbrella of the Warner Music Group. Integrated legacy financial, sales, production and marketing systems to be compliant with WMG and ADA standardized systems. Strategized with senior management team to determine overall label priorities, both domestically and internationally. Led the sales, promotion, and international staff in executing the label priorities. Forecasted quarterly and yearly budgets in excess of $4 million. Allocated, maintained and approved all individual budgets within the overall constraints.

• Revised existing basic project budgets to incorporate more robust financial modeling techniques including breakeven analysis, % marketing spend, marketing spend per unit, net profit/loss. Quarterly and yearly forecasts were also updated to reflect more robust analysis accounting for trends and seasonality.
• Reduced staff overhead by 50% and marketing spends by 40% in order to better align forecasts with marketing and overhead costs.
• Streamlined and organized databases, shared drives and websites. Created a new architecture that the company could build upon without it becoming unwieldy. Revised existing B2B site to host new as well as archive old assets. Updated existing project checklists, breaking down tasks into work packets by department and delivery dates. Created catalog library and updated rights databases to maximize existing revenues and highlighting potential new revenue streams.
• Created a resource library for staff to check out books and articles to encourage them to expand their knowledge base and develop new skill sets. “Show & Tell” item agendas were added to weekly staff meetings requiring staff to bring in articles and insights from inside and outside of the industry to educate the staff to new technologies, trends or tools to foster creative thinking.

Sr. Director of Marketing/Product Management
THE ISLAND DEF JAM MUSIC GROUP
New York, NY 1999-2001
A&M RECORDS
Los Angeles, CA 1994-1999

Senior marketing director/product manager for two of the most successful entertainment companies in the world. Created and executed marketing plans for 50+ acts such as Bon Jovi, Melissa Etheridge, Sting, Sheryl Crow, Soundgarden. Coordinated and informed all domestic and international stakeholders about the status and requests for all current projects. Collaborated with film/TV executives to develop soundtracks, TV specials and song placements. Created, maintained and executed all artists’ budgets, totaling over $10 million per year.

• Instrumental in launching the career of Jonny Lang. Over 2.5 million units sold in the US.
• Project manager on the Bon Jovi re-launch of “Crush,” selling over 2 million in the US and over 10 million worldwide.
• Project Manager for James Bond “Tomorrow Never Dies” soundtrack. Liaised with MGM and all strategic partners around the release of the film and the soundtrack.
• Created a ticketing strategy with Ticketmaster that presold tickets to fans allowing us to reallocate marketing dollars to underperforming markets.

Regional Director of Promotion
A&M RECORDS
Seattle, WA 1989-1994

Executed all radio, tour, publicity and sales promotions in a 5 state region (Alaska, Washington, Oregon, Idaho and Montana). Primary contact for all radio stations, promoting and marketing all artists on the label at all radio formats in the region. Traveled extensively to update stakeholders as well as facilitating promotions around touring artists.

• Instrumental in launching the career of Soundgarden, Gin Blossoms, Michael Damian and Sheryl Crow.
• Worked on additional successful national campaigns for Sting, Amy Grant, Blues Traveler and Suzanne Vega.

Entrepreneurial Experience

Owner
EMT CONSULTING
Ithaca, NY/Seattle, WA 2002-2008

Founded an entertainment consulting company, focusing on small independent artists and labels. Services included; online and traditional marketing, social media outreach, web development, business and financial services.

• Advisory consultant with a social network research company, Colligent. Collaborated with founder to develop the company’s mission, deliverables and test various version of the application to troubleshoot bugs and make recommendations.
• Helped develop and launch The Recording Academy’s MusicTech Conference, a yearly music and technology conference in Seattle that helps foster education and outreach to recording members and the community at large in the Northwest. Hosted panels in 2006 and 2009.
• Developed business plan for independent Seattle label, Sarathan Records.
• Created a grassroots six month online social network campaign that increased fans from 2,000 to 15,000 fans.
• Researched, hired and oversaw all online marketing companies, aggregators and vendors for all clients.

President
THE BATH BAR, INC.
Ithaca, NY 2001-2004

Created a corporate gifts business specializing in boutique bath products and gift baskets. Sent yearly direct mail campaigns, as well as specialty holiday mailings, to over 10,000 targeted entertainment executives. Worked with outside vendors to design logos, catalogs, packaging and the website. Set up and maintained all business filings, trademarks and legal issues for the business. Maintained all budgets and financials for the company.

• Conceptualized and created a company from the ground up, which was profitable in 2 years, and netted over $100,000 in the 3^rd year.
• Created all product lines, fragrances and manufactured all products onsite for a custom line of 144 unique sku’s, and over 200 total sku’s.
• Created new business leads through cold calling, trade fairs, and referrals. Expanded brand from catalog only to a full service web site; boutique stores in Oregon, Washington, Minnesota, New York and Virginia; custom packages for trade shows, conventions and holiday events.

Education/Certifications/Affiliations

University of Washington-Foster School Of Business
Seattle, WA June 2008
Master of Business Administration
Graduate Certificates:
UW School of Law: Intellectual Property Law and Policy Graduate Certificate Program
MBA Certificate in E-Business
MBA Global Business Program Certificate

Nanyang Technical University
Singapore August 2007
Summer Exchange Program-Concentration in Datamining and CRM

University of Oregon
Eugene, OR March 1984
Bachelor of Arts, Business Administration
Bachelor of Arts, Music

Project Management Institute – Certified PMP: 2007-Current
The Recording Academy – New York Chapter Board of Governors: 2009-Current
The Recording Academy – Pacific NW Chapter Board of Governors: 2004-2008
The Recording Academy – Member: 2000-Current